Emily Crisps launched its first outdoor campaign during a lockdown

Emily Crisps launched its first outdoor campaign during a lockdown

Source : Marketing World Mag

As Emily Crisps bought some outdoor media space back in December 2019, it did so thinking that April would be the perfect time to run its first outdoor advertising campaign.

After realizing the things were not going to go as planned, and the campaign wouldn’t be seen by a considerable amount of consumers at all, the marketing team moved quickly to turn around four new ads calling out their marketing misfortune.

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