KFC launched a campaign to announce it ‘is back’ as it reopened its restaurants for delivery and takeaway earlier.
The video clip uses images from customers who have tried to recreate KFC during quarantine period. The campaign kicked off with a TV commercial, created by Mother, where people’s photos of their efforts is played alongside the soundtrack of All By Myself by Celine Dion.
The images were taken from #RateMyKFC social media campaign, that encouraged people to prepare their own versions of its chicken dishes and post them on social media. With an engagement rate of around 101% among its followers over the past six weeks, hundreds of tweets were posted.
Source: Marketing Week