Laughter is an important medicine, as we all know it. From funny stimuli to situations where laughing is the only possible reaction, it gives us a way to process various sorts of information. Humor grabs attention and that’s why it’s a medicine, in simple words.
In this era where capturing attention is a hardcore challenge, today’s advertisers have turned to use humor more frequently. The end goal is to ensure that everyone remembers the advertisement since humor is expected to have a great impact.
Adding humor to an advertising campaign is a way for firms to make that special emotional connection with consumers. Also, it connects the positive emotion elicited from the ad with the brand, making a lasting impression.
All of this will eventually lead to higher conversion, increasing revenue and raising brand awareness.
