RSH Global Private Limited, an Indian personal care firm, announced the launch of Joy Mineral Sunscreen with natural chemical-free SPF. In addition, Joy also signed social media sensation, Mithila Palkar as the brand ambassador for its Sunscreen category.
With a market share of around 20% in terms of volume, Joy Personal Care is one of the biggest sunscreen producers in India. With Mineral Sunscreen, Joy looks forward to further strengthen its presence in the sunscreen category. Its natural chemical-free SPF formulation of the product at a competitive pricing level makes it stand out.
In the campaign, Mithila states how she is choosy about natural elements in her life, which is why, a Joy mineral sunscreen with natural chemical-free SPF is an absolute daily skincare routine for her.