Celebrating the spirit of fatherhood, Titan – India’s most loved watchmaker today launches a digital campaign ‘Mere Papa’, presenting a refreshing new take on the concept of Fatherhood. The digital film is an ode to all Father-figures.
The film tells the story of a child and his relationship with his father from a first person point of view. It captures the father taking care of the child – play with him, protect him and pamper him with gifts. He takes care of the child and works tirelessly to make him feel happy and safe. Towards the end, the film reveals that the story was told from a pet’s perspective and showcases the beautiful relationship between the father and the pet child.
This advertisement was created by Ogilvy, India for Titan