Brands celebrate Friendship Day: An Overview

Brands celebrate Friendship Day: An Overview

With meaningful campaigns and content consisting of fun elements and innovative ideas, various brands have managed to cheer up the audience as they came up with some of the best friendship day digital campaigns. Let’s take a look at some of those:

All Time Bun Friendship Day

As this astounding video content states, friendship is an integral part of our lives. It is such a valuable relationship where there is only the promise of sharing happiness and sorrow together and the assurance of solving small problems. With that, All Time Bun has created this OVC to give an emotional nudge.

NESCAFÉ Celebrates Friendship Day

Because of being quarantined, all the friend circles are frustrated, being not able to hang out. And Nescafe has done a brilliant job portraying that, demonstrating the story of two neighbor friends who celebrate Friendship Day despite all the obstacles.

Bondhutte Bondhi by The Daily Star

We are all bored sitting at home in the lockdown. It’s hard to find people who haven’t missed the favorite moments of hanging out with friends from captivity at home. However, our friendship did not diminish even from a distance rather we were always together, in the virtual world. Our styles of communicating may have changed, but the friendship has reached a new level! In regard to that, The Daily Star has arranged a microsite campaign – Bondhutter Bondhi in partnership with Pathao and Shop Up, with Smartifier Academy, 10 Minute School, and Pop of Color as youth engagement partners for this campaign. Creating a microsite where people were told to submit photos with their friends, along with a fun story that took place in this quarantine period, it received a phenomenal level of engagement as people participated. The winners with the most interesting stories and photos are to be awarded amazing gifts. Moreover, there’s a map in the microsite where you can see from which regions people have participated!

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