Imagine it’s the evening of Eid-Ul-Azha. You’re exhausted after preparing the meat, distributing, and of course, you’re full. On top of that, due to the pandemic, you don’t even go out to attend ‘dawats’. Being bored, you switch on your laptop, trying to look for a good drama to watch. If you went for watching a drama on the television instead you would have been bored of commercial breaks. Afterwards, you would have browsed social media, while being bombarded with ads you probably can’t even remember for an hour. Taking all the possible scenarios into account, director Ashfaque Nipun did something amazing.
He came up with three telefilms this Eid-Ul-Azha – Eti Maa, Victim, and Ojantrik. All three of the telefilms had glorious casting with some of the most well-renowned actors and actresses. In addition to mind blowing stories and sublime cinematography, notable examples of branding in telefilms were made. Under the banner ‘Radhuni Nibedito‘, the telefilms Eti Maa and Victim were produced. Both these stories were family-friendly, which is why the brand Radhuni was relevant for the telefilms. Other than very short ad breaks consisting of Radhuni content, the logo placement in the screen received focus even during the most intense moments. On top of that, the audience consisting of mostly boomers and millennials were pertinent to the cast, especially Aupee Karim, who’s a veteran actress. Victim is a story about a married couple, where the husband got accused of sexually harassing one of his colleagues. Based on the #MeToo movement, the story explores the challenges that a wife has to go through while she kept hearing from people about the allegations against her husband.
Ojantrik, the film presented under the banner Sepnil’s Coronajoyee Story, received rounds of applause on social media. It’s based on the adverse effects of an online class with the story of an elderly teacher. With Sepnil being a brand that has been responsibly for branding with awareness about Coronavirus, the ad breaks in between truly educated the viewers. The reason these three telefilms received curtain calls specifically in the midst of other telefilms is because of – the story, the relevance, the moments in which the mini ad breaks took place, and most importantly, the direction. Not every filmmaker has the aptness of combining every element accurately to bring out a positive brand awareness motive through telefilms.