Bangladesh Brand Summit 2020 – Agenda

11th of December, 2020

11 AM: The Digital Transition: Is it effective like old times?

Speakers:

Talat Rahim – Head of Marketing, Dabur Bangladesh

Khairul Basher – Head of Communications, Grameenphone Ltd.

Nowrid Amin – Digital Marketing Manager, Juwai-IQI

Zu Anjalika Kamis Gunnulfsen (Moderator) – Founder – Zu Anjalika Image Branding & Lifestyle, Creator & Curator – Fab! Luxe

4 30 PM: How a Data Driven Approach can Build a Stronger Brand

Speakers:

Debbie Leow – Managing Director, MyKey Global

Khan Muhammad Saqiful Alam – Analytics Adviser, Intelligent Machines Limited. Program Manager, Trust and Safety, TikTok. Commonwealth Scholar, National University Singapore

Md. Muiz Tasnim Taqui – Associate Vice President, EY

5 30 PM: Student Session – Branding Competitions

6 30 PM: Keynote Session – Innovation for Brand Growth

Speaker:

Mohammad Manzur Rahman – Director, Marketing, Customer Experience, & Innovation, Axiata Digital 

12th of December, 2020

11 AM: Keynote Session – The Vital Role of Data in Building Brands

Speaker:

Harish Agarwal – Managing Partner, EY Bangladesh and Kolkata

12 PM: The Game of Viral Content and Credibility

Speakers:

Paul Espinas (Moderator) – Founder, MoveUp

Ken Lizardo – International Speaker, Trainer, and Podcaster

Jabed Sultan Pias – Head of Business, Prothom Alo Digital

Ovick Alam – CEO, WebAble

1 PM: Nurturing Upcoming Brand Experts

Speakers:

Ashraf Bin Taj – Co Founder and Managing Director, International Distribution Company Bangladesh

Omar Nasif Abdullah – Lecturer, Department of Marketing & International Business & Assistant Proctor, North South University

Dini Tajudin – CEO, Diniflix.com

Rajesh Srinivasan – Marketing Strategy Consultant and Author of the book – Marketing Success Formula

Jamie Duncan (Moderator) – Head of Learning and Development, UpUp Technologies

3 PM: The Role of Brands during COVID 19

Speakers:

Monsurul Aziz – Marketer

Mahzabin Ferdous (Moderator) – Executive Director, Concito PR

Faisal Mahmud – Senior Marketing Manager, Bangladesh Edible Oil Limited

Jiban Ahmed – Brand Manager, Refrigerator Division Walton Group

Shahriar Amin – Head of Portfolio, JTI (Japan Tobacco International)

Azim Hossain – GM, Digital Platform, Channel I

4 PM: Keynote Session – The Crucial Role of Content in constructing a Brand

Speaker:

Pankaj Malani – Head of Brand Partnerships (Content), MX Player & MX TakaTak

5 PM: Insight Session – Creating your Personal Brand

Speaker:

Andrea Zsapka – Dancing Economist Brand Strategist and Brand Identity Trainer 

6 PM: Developing Brand Personality In the Era of Digital

Speakers:

Naarayan TV – Head of Marketing, PayPal India

Galib Bin Mohammad – Head of Marketing, Arla Foods Bangladesh

Aditya Summanwar – Director of Market Development, Triton Digital

Md. Sohan Haider – Founder and CEO, Smartifier Academy

7 PM: Keynote Session – Story of a Film that became a Brand

Speaker:

Syed Gousul Alam Shaon – Managing Partner & Country Head at Grey Group Bangladesh

8 PM: Case Study

9 PM: Closing Ceremony

Emcee for the event: Md Sohan Haidear – CEO, Smartifier Academy

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